A destination in a destination, built from the ruins of an old Italian Fish Factory in the iconic setting of Porto Ercole, located in the lush Mediterranean coast of Tuscany: the cradle of the Italian Language, Culture and Renaissance.
THE GRAPHIC IDENTITY
A flirt with the history of the place and inspired by the previous activities. Sardines mixed with an industrial graphic expression. The name, symbol and font tie the story together with the new hotel business.